Vibrancy inherent in life will always carve for change. And market remains a potent medium for articulating and fulfilling this demand for change. Case in point is the onslaught of Turkish soap operas on local channels in recent years. Under the grab of protectionism, an unholy coalition of local production houses and channel operators was able to get the Indian channels banned on local cable. However, the smell of money from some other direction broke this tactical alliance in 2012. In that faithful year, Urdu-1, a new entertainment TV channel, launched an Urdu-dubbed Turkish series ‘Ishq-e-Mamnu’. It proved itself a marketing masterstroke for a new entrant in a cluttered channel market. From a slow start, the Turkish soap was able to grab the rating of 11.79 for its last episode, a record that remained unbroken since December 2012.

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To read more, click here: Position Paper on Turkish drama on Pakistan TV

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