About

PRIME is an independent, non-partisan think tank committed to advancing public understanding of policy rooted in the principles of free markets, individual liberty, and limited government. Our mission is to promote reform by producing original research, building coalitions, and engaging stakeholders across Pakistan.

Since 2020, PRIME has entered a new phase of growth, responding to a shifting economic landscape marked by tentative macroeconomic stabilization. While progress is visible, there is broad consensus that Pakistan’s long-term prosperity depends on structural and governance reforms. We believe that the key to resolving these challenges lies in the creation of competitive markets.

PRIME plays a multifaceted role as a generator of ideas, a coalition builder, and a catalyst for economic reform. Our approach combines research, public education, media engagement, coalition development, and policy advocacy.

Coalition Building

As part of our strategy, we launched Taxpayers’ Alliance Pakistan, a growing platform with 117 members from business, academia, and professional sectors, committed to advocating for taxpayer rights and fiscal reform.

Leadership and Governance

We are guided by a Research Board of 20 scholars from diverse academic backgrounds including,

Dr. Manzoor Ahmad, International Trade and Customs Facilitation Expert
Bilal Ijaz Gillani, Executive Director, Gallup Pakistan
Najaf Yawar Khan, Non-Executive Director, State Bank of Pakistan
Dr. Shazia Ghani, Team Lead, Special Projects & Initiatives, PMO

Furthermore, we are powered by an Economic Advisory Group comprising distinguished economists, business professionals, and policymakers.

Liberty Chowk

A fortnightly online talk show examining how business intersects with the state and society, with discussions on topics such as economic freedom, regulation, and enterprise-led development.

Our Goals for 2025

Build a sustainable business model for long-term institutional growth
Publish original, high-quality content on regulation, taxation, and trade
Expand networks and coalitions for reform across sectors
Contribute to shaping public policy through collaborative engagement
Educate students, journalists, professionals, civil servants, and the broader public

PRIME Reports

Monthly reports offering timely analysis on key economic and policy issues, authored by our staff and fellows.

PRIME Notes

Short policy briefs diagnosing specific problems and offering actionable solutions. These also include assessments of major government reports or legislative proposals.

Pakistan Prosperity Forum

Our annual flagship event convenes business leaders, policymakers, and academics to debate progress and challenges to individual and enterprise prosperity.